The 92YTribeca has many intelligent cultural lectures, so when I was invited to attend a talk on the new book “Collecting Art for Love, Money and More” I was excited to hear what the experts had to say about the many essential questions that surround the quest to collect contemporary art. The authors, art advisors and collectors, Thea Westreich and Ethan Wagner were joined by Amy Cappellazzo, Christie’s International co-head of postwar and contemporary art and Stefan Kalmar, Artists Space executive director, in a engaging and humorous talk that was accessible, even for the average art lover.
I thought the audience question and answer session was most beneficial for information on the many common questions that most new collectors (not necessarily educated in art) have. It also gave a more personal insight on the different topics discussed in the book.
Q. The commentator started with the most obvious question to ponder, “What is the ‘more’?”
A. Cappellazzo’s opinion was that it is the “fantasy and what the object gives back to you.”
Westreich’s experience was that it is the “relationships you establish with artists, galleries and writers.”
Wagner’s idea was it refers to, “engaging with the community.”
Q. “How do you define an important work of art?”
A. Cappellazzo’s expert opinion was by its “immense cultural value.”
Westreich believes that “the price and importance don’t necessarily correlate.”
Q. On the topic of art shows vs. art fairs, the commentator asked, ”how should people navigate art shows?”
A. Westreich thought they were both a very quick and easy was to learn a lot but they are both very different experiences.
Cappellazzo’s humous response to that difference was, “liking art at an art fair is like liking animals in a zoo. Liking art at an art show is like liking animals in their natural habitat.”
Here are more details about the book:
Publisher: Phaidon Press
Hardback 9 5/8 x 6 3/4 in
65 color illustrations
Value is $35.00
To win a brand new copy of Collecting Art for Love, Money & More:
In the comments section of this post, answer the question, “If money and availability weren’t a factor, what piece of art would you acquire simply for love?”
If you have a Twitter account, would you please re-tweet this post (not necessary to enter, just appreciated). Thanks!
I will pick one winner, at random (using Random.com) and announce them on May 23, 2013.
About the Authors:
Ethan Wagner’s art interests go back more than two decades; he has collected art, published artists’ books, and been involved with the San Francisco Museum of Modern Art and other art organizations. He now manages Art Advisory’s business and financial practices and external communications, canvasses the international art market on behalf of clients.
Thea Westreich Wagner worked for numerous years as a volunteer in the visual and performing arts. She founded Thea Westreich Art Advisory Services in 1982, and has advised private collectors throughout the United States and Europe. She has built a library of 13,000 volumes that underlies her firm’s dedication to research and analysis. She also publishes artists’ books.
Thank you to Phaidon Press for sponsoring this giveaway!
This giveaway is over.
Thank you to everyone that participated! Check back for more soon!